Concept Development

As I noted in the previous post, I'm thinking about 4 things to strengthen the concept and result of my project:

- materiality
- artistic concept and execution
- audience participation
- sustainability

I want to push these 4 groups to their limit and brainstorm a range of ways to improve them.

For materiality, as most of the crafts are complete or planned, this comes down to the product I make and the paper I use. I'll be looking into this in the next week with our paper workshop on Friday and talking to printers. Ideally I want a 100% recycled stock that is visibly recycled as well as professional and beautiful to touch. Housing the postcards in a box/kit also means I want the box to be superbly made and Zoe has given me a contact for this. Ideally this box is fun, bright and desirable! But is it just a box? Does it look like a book but opens up to have loose items? Is it disguised?

For artistic concept and execution, I want to make sure each postcard is designed in a way that it's image side could double as wall art. This means they are big and cleanly laid out. I'll keep the graphics to the information side but need to make sure the images are beautiful, simply, printed nicely and big enough to see all the detail. I want the project to sit as a great item amongst a bookshelf and great ideas and writing.

For audience participation I made the project postcards not a book as a means to get people interacting, sharing and thinking. Could this be pushed even further?

For sustainability I am making sure every project has a green edge to it and this is referenced in the writing and infographics. I think there is something else I could do with the product or how it is received to really push the sustainability message further.