Monday, 19 August 2013

Developing Visuals; Unique Font, Illustration, Colours

As my pintrest boards have been building, themes and interests have emerged for my visual language. Here is my attempt to process these scattered boards into some solid ideas, which I can move forwards with.

THE UNIQUE FONT

Firstly is ideas for a unique font. As soon as this is sorted I'm keen to start developing it; this week! Here are 3 approaches that are inspiring me at the moment.


This bold pink font is slightly illegible but so fun! I like the simple conversion of an existing font and the ruthless treatment. Very smack in the face pow pow pow! 


Like the previous image, this one duplicates an existing font but gives each a contrasting and complementing treatment; a pattern in one, a flat colour in the other. I'm already excited at the idea of crafting this myself! 


The final inspiration picture is a again very block'y font, but this one has had each letter broken into simple geometric forms and hand generated. The genius comes in where the creator has incorporated the printing method to creatively layer colours into successful mixes; pink and blue make purple, yellow and blue make green ext... I would like to do this again; hand generate my own blocky letters then in a new colour code play with layering to mix new blends. Fantastic!


ILLUSTRATION STYLE

Only 2 illustration styles have stuck with me, probably because they are my favourite and what I already work with. 


The first idea is (my usual) scribbly edges. This takes a lot of precision and repeats to perfect each illustration but makes my heart melt when it is done well. 


The second approach is more relevant to my freelance work where I spend a lot of time on illustrator generating artwork - I've got good at vector art as a result. Its odd this is such a contrast to my first scribbly idea as this is everything that idea is not; sharp edges, flat colour and a very contrived process. 

Another idea is to do both; draw over the flat vector images. 

COLOUR CODES

Pink has for a long time been my main girl. It's politically loaded, ignorant, gender sneaky, and so incredibly infectious (a good and bad thing at times). This colour code includes; baby pink, strong pink, grey and a charcoal/deep blue. Also some black and white. Examples below. 




My second colour code is rooted in Orange - a colour associated with creativity. Similar to pink I find orange infectious and burning. This scheme would use a deep orange, light orange, golden yellow and occasionally some pink/orange blend. The inspiration images also remind me that this combo looks best on a cream background. 





SO WHAT DO MY INSTINCTS SAY?

Right now its the second idea for the unique font, the first idea for the illustration and the orange combo for the colours. What do you think?

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