Final Proposal Document

On Sunday evening we had our refined proposal hand in. All the PDF's went up on a blog on UTS online and we all all got super snoopy by reading and critiquing each others. I think the document reads really clearly and sums up where I am. I am still really desperate for an outcome but aim to have that sorted this week; I need to talk through all the prototypes with my tutor. I want as much time as I can get to make the thing! 

This was mine;

The City of Sydney has committed to several goals to fulfill its 2030 Green City vision, these goals can be seen at both the 2030 website and partner site Green Villages. Here a range of initiatives are underway: from rooftop gardening to worm farm workshops. This project is my response to this context as an active and skilled designer/artist/craftsman, and also as a devoted inner city greenie. 

Where the problem lies in these initiatives is the momentum and excitement; often the bottom can fall out of a eco/green project as people have heard enough, can’t be bothered or find them uninspiring. So while the City of Sydney continues to invest in green projects, many opportunities are being missed and sydneysiders have become uninterested. 

This contrasts my goals as a designer;
I seek to incite play, joy and imagination. 

From here I’ll be finding opportunities to contribute, refresh, expand and excite. I’ll be developing a project that injects fresh blood into inner Sydney’s green scene. Since looking through all the material from the City of Sydney, my main area of interest is the DIY/creative areas, where environmentally friendly workshops, craft projects and gardening solutions have been proposed and promoted. Notably this is the Green Villages collaboration with mega website Etsy, that proposed 3 green craft projects: terrariums, macramé plant holders and fabric wrapping. This initiative shows that the City of Sydney is willing to get playful, and inspired me to think about further solutions and crafty projects. While this campaign has it’s flaws, it has set a benchmark that I aim to pole vault over.  

Since my research period has wrapped I’ve begun developing a series of ideas on how best to address this cause, while also enjoying and expanding my interests as a designer - this project is rooted in a cause, but is also a firework of my favorite creative ideas. An outcome is quickly shaping, and involves a creative campaign with fresh visuals and inspiring designs. Developing a bold new look for a green campaign is also a part of the project, as I’ve been warned of the dangers of green design - ‘just don’t use green’ I’ve been told. 

The project is likely to expand beyond this point, but ongoing work, a range of prototypes and many experiments are shaping my research, ideas and outcome.