Prototype #3

It sort of sparked in my head a few posts ago that creating a visual language for council related green projects was an interesting and playful area for this project. This prototype looks at doing just this as the sole project; developing a highly refined, very well designed, playful and exciting visual language for green projects.

To round out Prototype #3 as a full bodied project, I'd love to develop a set of 3 identities (again all for the same brief) but examine and critique how each can capture the essence of the green movement from different angles - such as using the colour green in visual communication (outdated or relevant to green design?)

This project would link back to the Green Villages website, from where it would take it's deliverables - such as logos, banners, fonts, flags, and small campaigns.

Wether this prototype goes ahead or not, creating a modern and exciting visual language for green initiatives is a large aspect of my project.