Prototype #5

Each prototype seems to be a stepping stone onto the next (still desperately seeking dry land/the final idea!) As I was writing my conclusion to the last prototype, this one was born. I've gone away and thought about it for a few hours and here it is, incomplete and everything!

The previous prototypes have been focusing on craft, maybe too much. This prototype looks at removing that from the project and focusing on design and art, which is a far more polished field (this interests me). Again applying this idea to my context (Green Sydney), this project sees me focus on creating strong, polished and professional artistic visuals that can be applied to Green designs. These means illustrations and digital works, for green products (recycled papers and eco textiles?) and a visual identity. At the moment I could imagine this expanding into a small collection of items - not dissimilar to Jenny Kee's brand, which is small and simple; some art, some classic prints and a small capsule collection.  I'm interested in shaping a brand/collection like this because small and resourceful textile based brands is what I have been working for/with over the last 2 years - creating prints and doing graphic design work for Serpent and the Swan, Dion Lee, Romance Was Born and Rachel Castle.

Jenny Kee's opal print is a winner!