Short Term Project Prototyping

As my research wraps up it's become really important to rapidly think out several solutions - hundreds every minute! The idea of the day is to redo the City of Sydney/Green Villages/Etsy DIY green craft tips. This campaign ran for a while and featured on bus stops ect. While I love that the council initiated this, I find the campaign has many potholes and lacks substance. The craft ideas are too simple and not green enough and the campaign lacks design impact. For example their videos;

And their images and branding (the typography wasn't bad, just not what I would do) ;

For now I'm thinking of planning 3 craft exercises that would replace the 3 used in the existing campaign, and a small visual identity package to go with it. Maybe some video. More thought to come...